Ashok Subramanian

Ashok Subramanian
NLP Pioneer & Founder of Shinota Consulting

Ashok Subramanian is one of the NLP Pioneers in India, who has contributed significantly to the Indian NLP Industry in the last 20 years by his work in various domains such as Training & Development, NLP Training Tours, Business, Leadership, Sociocracy 3.0, Cross-Cultural Dynamics, Dance Therapy, Education, Parenting, Research, Quality Management, Social Work, Spirituality, Ayurveda & Indian Tradition.

Ashok Subramanian is specially known for blending international NLP concepts with Ancient Indian Wisdom modeled from the Indian Monks. He is a specialist in coaching people one-on-one in his group workshops, which makes his training very unique. His love for nature and the natural spots where he runs his NLP courses makes his training tours popular internationally. His entrepreneurial acumen with a charm for simplicity & an eye for innovation has won many admirers not just nationally, but as well internationally.

Ashok Subramanian is credited with Launching & Nurturing the Sue Knight Brand of NLP in India 18 years ago, just as a student during his college days, where he was groomed to become a NLP Trainer over a decade, that he worked along with Sue Knight, UK in her courses in India primarily.

Ashok Subramanian has helped found more than a dozen NLP Training Companies all over India & his training programmes with Sue Knight have attracted several international trainers from UK, Spain, USA, France, Germany, Australia, Malaysia, Nepal, Srilanka, Gulf, Zambia, Israel, etc.

Ashok Subramanian’s NLP Courses have integrated models from many established & upcoming fields such as Movement Therapy, Non-Violent Communication, Hypnosis, Sociocracy3.0, Gestalt Therapy and thereby pioneering the NLP work in India. Some of these courses have been documented and is available in his youtube channel –

Ashok Subramanian is the first international Trainer Member from India to have joined the Association of NLP in Europe. He is the founder of Shinota Consulting, which offers certification courses in NLP all over India. He lives with his wife Pria, daughter Vipasha & Son Ramanan in Bangalore Outskirts, where he currently offers his NLP courses.

21st Jan
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Session Details – 2024

Building Your NLP Career In The AI Era

With the explosion of NLP Courses around the world in the last few decades, the number of nlp practitioners have raised phenomenally around the world. However, building a successful NLP Career isn’t easy and sustaining oneself in their NLP Career especially during the early days can be quite challenging for starters.

Whether you like it or not, we are in the AI Era. Life around us is changing faster than we realise and language models are taking over many tasks around us and proving to us that they can add more value to what we do, than doing it ourselves.

With these AI models available for wisdom and strategies for everyone, it is in a way challenging and useful for a NLP Trainer in how he/she goes about building her/his training business.
With the advent of AI, the old rules of success are going to fade and the new ones are likely to emerge.

In this Session, I will share my learnings from my modeling exercise of some of the unique NLP Trainers whom I consider very successful in what they have done and doing with their life and career, especially in this era of AI and what they are doing differently to stay ahead and beautiful in their pursuit of life and their NLP Career in this AI era.

20th March
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Session Details – 2020

Parallels in NLP & Sociocracy3.0

One of the powerful applications of Modeling in the relationship space is the Perceptual Positioning Model.

Perceptual Positioning Model in NLP enables people to understand a situation from different perspectives by modelling the other people in the situation. This enables a NLP Practitioner to quickly model the unexpressed needs of the other persons involved in the situation by seeing their perspective & studying the dynamic play of patterns between different people in the situation.

Developing a neutral perspective to see the situation unbiased can help resolve underlying tensions in any relationship, thereby increasing the co-operation & rapport quotient amongst the people in that situation.

This model is often used on self when there is an ongoing stuck situation in life to develop ideas on how to influence the other.

Sociocracy, also called dynamic governance, is a system of governance which seeks to create psychologically safe environments and productive organizations. It is distinguished by the use of consent, rather than majority voting, in discussion and decision-making by people who have a shared objective or work process. (Wikipedia)

Sociocracy3.0 (S3) is a new emergent in this decade, which offers innovative patterns useful for raising effectiveness in teams by intelligently sharing power in the group equally and transparently by modelling the agile principles into the world of Sociocracy.

In this session, we are going to explore one of the S3 patterns – Consent Decision-Making (CDM). CDM attempts to bring together people, where they can intelligently and transparently weave their experiences together by sharing power equally to resolve a tension at hand.

During this session, we will also attempt to study the parallels between NLP’s Perceptual Positioning Model & Sociocracy3.0 Consent Decision-Making (CDM) and examine how NLP & S3 can complement each other in achieving creative breakthroughs for teams in realising their hidden potential in any situation.

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